Description

Founded by Jim Felt in early 1994, Felt Racing is an American bicycle brand based in Irvine, California. While their design is completed in the US, the bulk of their production comes from Asia. The brand has a strong prominence in the time-trial/triathlon bike series and has provided support and bicycles to UCI teams in the Tour de France as well as several professional level race teams including Hincapie Racing and Team Twenty 16.

Despite launching in 1994, the brand struggled to achieve much growth due to a legal battle with distributors Answer Products. the dispute nearly crippled the company as they disappeared from the local market for over seven years. In 2001, Felt relaunched as an independent company.

BRAND FEATURES AND CATEGORIES 

Felt has developed numerous innovative bicycle technologies, one of such innovations is the Bayonet Fork for its time trial/triathlon bikes, which takes advantage of an external control/steerer in front of the head tube for additional stiffness and aerodynamic efficiency. 

Felt has also developed the Equilink suspension system for its full-suspension mountain bikes, and extensively utilizes wind tunnel and computational fluid dynamics modeling in its frame design process.

The American bicycle manufacturer offers a wide range of bike models to pick from, they include road, triathlon, MTB, track, cyclocross, electric, and fitness bikes. They also make a cycling kit to match your bike, as well as spare parts for repairs.

CORE VALUES

At Felt, the goal is to be the leading performance drop-bar and triathlon bike company in the world. The company believes bikes should be aerodynamic in design and built for speed as well as results.

To realize this mission, the company adheres to several guiding principles that provide focus and determination along the way. These beacons keep them committed to their goals as a brand to deliver a delightful ride to those with an unbridled competitive spirit.