Better Late: the last edit from MTB phenomenon Brandon Semenuk is out now

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Better Late is the last edit from Brandon Semenuk, the 31 years old Canadian mountain bike legend and the only person on Earth who was able to win the Red Bull Rampage 4 times.

This chilled-mood video (with less chilled stunts...) brings the message that it is always “Better Late”, because never is NOT an option.

It is an "ensemble of moments in time with the creative people who built memories that define resilience and commitment to never say never", says Brandon in the presentation of this edit on YouTube.

Check out Brandon Semenuk's flawless style on different grounds and huge features, such as a 25 feet rock that Brandon just uses as a step-on wall ride... Crazy.

Check the video here below, enjoy and get inspired for your next rides, this is our best wish for EurekaBike's readers.

 

Jacopo V.

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As the market gradually adapts to the new normal, a resurgence in demand is anticipated, particularly in segments like e-bikes and commuter bicycles. Brands are focusing on innovation to differentiate their offerings, targeting evolving market needs and consumer preferences. This focus on innovation is not limited to product development but extends to service models and customer engagement strategies. The challenges of overstock and supply chain disruptions have necessitated a reevaluation of business strategies, emphasizing the need for adaptability, technological innovation, and alignment with changing consumer preferences. While the road ahead may present challenges, the industry's resilience and capacity for innovation suggest a promising future. The industry's response to these challenges, including the adoption of sustainable practices and the integration of advanced technologies, will shape its trajectory in the years to come. 2023 stands as a pivotal year for the bicycle industry. The overstock and supply chain issues have been a wake-up call, prompting a comprehensive rethinking of how the industry operates. As it navigates these complexities, the focus will be on embracing adaptability, fostering innovation, and aligning with the evolving needs of consumers. The bicycle industry's journey through 2023 and beyond is poised to be one of transformation and growth, driven by resilience and a commitment to meeting the challenges of a rapidly changing world.
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News
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Sports
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25-11-2023 Read Read
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