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Young Talent is what YT stands for. This is the passion that drives innovation and development in the world. This talent or desire to be better is inherent in everyone of us and needs to be discovered in other to enable one overcome conventions and pursue our dreams.
In 2007, Markus Flossmann brushed off the pressure to be ordinary and followed his passion. Since then YT has risen from an initial sale of 150 steel dirt jump frames to dominating the Downhill World Cup, crowning it with Rampage winner Andreu Lacondeguy, and reinventing the sport itself with bike models like the Capra.
YT Industries’ first suspension bike was the Tues. A bike that has brought global recognition to the German company. In 2014 Andreu Lacondeguy won Red Bull Rampage on his YT Tues, in 2017 Aaron Gwin won the DH World Cup overall title, riding his YT Tues and Vali Holl has amassed a large number of race wins on her YT Tues. Even freeride legend, Cam Zink has been able to accomplish a lot on his YT Tues.
Since their inception, YT has branched out to have a full range of mountain bikes. The popular YT Jeffsy is a trail shredding bike that is available in both popular wheel sizes and in both carbon fiber and aluminium. The Jeffsy uses the Virtual 4 Link suspension platform that provides added stiffness.
Other models in the YT Industries lineup are the Capra, the Tues, and the Decoy; YT’s all new electric assist-enabled mountain bike that is available as a 29er and a mullet bike.
YT believes that "Young Talent has nothing to do with age,” this assertion is firmly imprinted into the brand and every bike that they make. “It’s never too late to venture out and to explore, It’s never too late to try something new and find your passion – even if the world says you’re too old to start, or not talented enough.”
Today, YT is employs over 100 people, spread all around the world from Europe, through Asia and North America, and beyond. Despite their short history, YT has been able to achieve so much that we can only expect great things from them