Serial 1 Cycles Powered by Harley-Davidson is the new ebikes brand launched by Harley Davidson in late 2021.
More than a century later Harley-Davidson’s founders put power to two wheels and created their first motorcycle in 1903, Serial 1 Cycles, has created an eBicycle that’s designed to change again the way the world moves.
Inspired by the entrepreneurial vision of Harley-Davidson’s founders—and the revolutionary impact of their oldest-known motorcycle, affectionately referred to as “Serial Number One, Serial 1 Cycles was created for the sole purpose of delivering innovative eBicycles that make every ride an adventure. Combining Harley-Davidson’s world-class product development capability with the agility of a start-up brand, Serial 1 Cycles offers premium eBicycles guided by intelligent, human-centered design and crafted using the most advanced bicycle technology available, to create the easiest and most intuitive way to experience the fun, freedom and instant adventure of riding a pedal-assist electric bicycle.