Rollmar

Italian brand born in 1930 in the factory of bicycles of Busto Arsizio "Mara Cicli"; for three generations the company has carried out a philosophy of craftsmanship in the construction of cycles distinguishing itself for the excellent relationship between price and quality under the brand Rollmar. In 2016 it was acquired by incorporation by the Italian company Mandelli. Born in 1945 from the passion for bikes and engines, starting from the early '60s, the repair was accompanied by the sale of motorcycles and bicycles that would lead the small workshop to try to satisfy more and more customers within the small area of expertise, shifting the attention not only to the private but also to small repairers of the area. Over the years, the continuous and rapid evolution pushed the company to offer an increasingly complete distribution service to an increasing number of customers, covering an increasingly large area with orders acquired directly from representatives, was born in the 70s, the first mail order catalogue that gave a further boost to sales across the border, while a sales network of agents began to develop in Italy. At the beginning of the new millennium, the company decided to become a national distributor, concentrating on the marketing of its own brands or exclusively for the Italian territory.