In 1946, Gaston Lapierre started a small bicycle business in Dijon, France.
In 1972, Lapierre opened up a new factory in the industrial zone of Dijon to accommodate increased production numbers. In addition to the production plant, a separate building was also dedicated specifically for spare parts sales, complete with a new showroom for the bike collection.
For more than 70 years, Lapierre have combined technological innovation, aesthetics, attention to detail and experience in the most important cycling races to offer the most beautiful and efficient bikes to cycling enthusiasts all over the world.
BRAND FEATURES/CATEGORY
In mountain biking, standards are constantly changing and improving, this is why the R&D team at Lapierre is committed to rigorously testing new standards in order to decide which should be adapted to the ride experience.
At Lapierre everyone rides a bike and takes part in the validation of performance tests and research.
All the Lapierre bikes are handmade/assembled in France, under strict standards by builders, who continously sign a bike pass that is delivered with each bike, and makes for easy quality control at every stage of the assembly process.
CORE VALUES
Tested by professional riders: To maintain the premium quality of the brand, each test bike goes through rigorous testing at the hands of professional riders and athletes such as: Team Groupama-FDJ, Team Lapierre Gravity Republic, or Nicolas Vouilloz himself.
An efficient R&D department: The Lapierre headquarters in Dijon, is at the heart of technological development for MTB and road bikes ranges. A whole team of engineers and bike experts is dedicated to the research of innovative solutions that enhance the quality of each ride.