Giant bicycles is one of the world’s largest bicycle manufacturers. The Taiwanese manufacturer has production facilities in Taiwan, China, and the Netherlands.
Since 1972, Giant has made a significant contribution to the world of cycling by inspiring adventure in all cyclists, casual and competitive.
Giant has remained a chief promoter of the cycling culture all around the world and continues to produce high-quality bikes
BRAND FEATURES/CATEGORY
The brand combines craftsmanship, technology and innovative design. Giant has long been one of cycling’s main catalysts for change. Being one of the first to introduce lighter, stronger aluminum frames at a time when the industry standard was steel.
They were the first to make carbon fiber bikes widely available to the world. They defined the look and feel of modern road racing bikes with the "Compact Road technology." And revolutionized off-road performance bikes with Maestro Suspension.
Today, this spirit of innovation is stronger than ever. With a large collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, Giant continues to expand. Giant's industry-leading E-bikes are redefining what’s possible for cyclists of all abilities.
These innovations serve a larger purpose: winning races and producing lighter, stronger, faster bikes is important, but the journey can be just as rewarding as the achievement The Giant team comprises of builders and innovators, but also a global community of cyclists, athletes, adventurers and advocates for cycling.
Put it all together, and Giant is a complete ecosystem of bikes, gear and cycling services, seamlessly connected and always accessible. With more than 12,000 retail stores around the world.
GIANT CORE VALUES
CELEBRATE THE JOURNEY - The brand believes in enjoying the moment, and that the ride matters as much as the destination.
PUSH THE BOUNDARIES - By constantly innovating, the brand creates products to help riders reach new levels of performance and fun.
EXPAND THE EXPERIENCE - Giant encourages people to seek fresh perspectives and new experiences through cycling.
KEEP IT REAL - Giant believes in being as honest and uncomplicated as the idea of cycling itself.
RESPECT THE PLANET - the brand is committed to reducing their carbon footprint and promoting cycling as a responsible activity.