Cervélo
Description
Cervélo Cycles is a Canadian manufacturer of racing and track bicycles. The company was founded by Vroomen and Phil White in 1995. The name Cervélo is an adaptation of “cervello”, the Italian word for brain, and “vélo”, the French word for bike.
Since its inception, Cervélo has kept to its commitment to engineer innovative road and triathlon/time trial bikes. These bikes are suitable for the professional cyclist in the Tour de France, as well as a full distance triathlon, or simple weekend ride, they apply engineering, ambition, and passion to create an exciting adventure on two wheels.
From a school basement project in Montreal, Canada, Cervelo bicycles has grown into an internationally accepted company which has won both the Tour de France and the Olympics.
BRAND FEATURES/CATEGORY
Each Cervélo bike combines unique design features and technologies created by their in-house engineers to improve the performance of the bike across five key attributes: aerodynamics, weight, stiffness, ride quality, and usability.
Their range of road bikes offer unrivaled stiffness, light weight, and stable handling create the ultimate all-round performance bike, while the time trial and triathlon bikes are amongst the most popular and successful bikes on the circuits; aerodynamic, user-friendly, and durable. They also offer gravel and track bikes.
CORE VALUES
PASSION TO PERFORM – Driven by a winner’s mentality: Cervelo strives to do better all the time and aim for the highest quality – always and whatever the circumstances.
TRUST TO ACT – Cervelo uses its years of experience as strength, and to its advantage, by showing initiative and taking responsibility for work.
MAKE WORK FUN – Every day is fun day at Cervelo as the joy to share and celebrate the successes of the brand is ever present.
ACT RESPONSIBLY – Cervelo believes in acting within the boundaries of business ethics, with respect for outside opinion and constructive criticism.
Brand’s Store Locator
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