Orbea Rise 2021 video teaser: rise beyond

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The 2021 Orbea Rise has been presented through this new video that is in trend with the style that has become a standard for teasing users about the high end models of top bicycle brands. The video starts with a dialogue between two fellow riders, a boy and a girl, around a campfire:

"It has always been like that? I've always got lost and it is in these moment when I find myself. And then endless adventure truly absorbs me. When I discover new places we become one, my bike and I. Moving through the world we are agile, adaptive, ... and that's addictive."

Trust, acceptation of challenging condition, falling and rise (the name of this bike model, not a case). A sense of gratitude, peace, respect. Feeling powerful for how high you have risen. And looking forward to where to go next. 

With a bike that twists and climbs, silently in the woods. Body and mind living for the moment. And the girl asks again: "So, it has always been like this?".

"I guess it has always been like this, just now, we can go even further".

The Orbea Rise 2021 sets a new standard in mountain bike: the one that delivers less "e" and more "bike". And that is called Rider Sinergy: a philosophy that only works when range, power and interface are considered together. And this is Rise.

A unique collaboration with Shimano ended up in a power unit that responds with more power the more power you put on pedals. No lag or drag: elastic and natural. The system mimcs your power curve, and expands it

Watch this awesome video that brings together riding emotions and a complete technical explication about the best aspects of the Orbea Rise with the new Shimano EP8 motor, specially tuned for the Rider Sinergy.

Jacopo Vigna

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