Home > Bike Brands > 100%

100%

  • HEADQUARTERS



  • MAPPED VENDORS

    26
  • ON EUREKABIKE

    0 products in 0 Categories

Description

100% is a sportswear and lifestyle brand that produces performance goggles, eyewear, helmets, gloves, and other protective gear. 

In the early 1980’s, 100% sponsored multiple factory racing teams and racers, including AMA Hall of Famers and Bob Hannah. Since then, people have been associating 100% with great moments in motocross, as the popular brand continues to be associated with the biggest names. 

 In 2012, the brand launched a revamped, modern look for the 100% brand. With the reintroduction of the new look with the marque product and goggles, they went ahead to expand the line to include gloves, MTB helmets, sportswear, and protective gear as well as performance eyewear. 

 

BRAND FEATURES/CATEGORY

100% is a premium sports performance brand that produces a collection of mountain bike gear,  includes jerseys, shorts, pants, and protective equipment for men, women and kids.

In 2018, the company partnered with AC Performance Systems to launch a new eyewear, race-tested and worn by 3-time UCI World Road Champion Peter Sagan, the Speedcraft Air. 

Within two months of being released to the public, the Speedcraft Air was recognized as the "innovation of the year" and awarded the prize of “Best sport frame” at the 2018 World Optician Gala in Monaco. 

The new 100% Speedcraft glasses bring a radical and exciting style that will appeal to both mountain and road bikers. 100% are well known for their great goggles, and that knowledge runs deep in the DNA of their new Speedcraft Glasses.

The huge single lens is available in two different lens sizes: normal and enormous. Supplied with two lenses and available in a wide range of colours, you can match the Speedcraft glasses to your style.

All 100% products are designed and tested in San Diego. The company manufactures its eyewear in Italy and the lenses in France with Dalloz Creations. The 100% brand has won design awards for their goggles and performance eyewear, some of these awards include the Design & Innovation Award (DIA), which is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products. 

 

CORE VALUES

The brand name is derived from answering the question:

 "How much effort do you give? 100%." 

 This unique high performance attitude of the American brand is evident across all its brand categories from its MTB clothing, sunglasses, gloves to a host of other protective equipment: if you give less than your best, you'll regret it. To make sure it doesn't come to that, the developers have given 100% to produce the highest quality and most robust helmets, glasses, gloves, jerseys or pants you can ride.

Originally pioneers in the motocross industry, their synonymous attention to detail and pursuit to create the absolute best sunglasses on the market pushed them into the cycling industry. With the 100% Bike Sunglasses, Speedcraft range now worn by World Champion, Peter Sagan. 

Today, as the brand's awareness grows again in Motocross, on Downhill slopes, and BMX tracks, 100% is inspiring a whole new generation of racers and asking them the original tag line: How much effort do you give?

"If you aren't giving it 100%, you will regret it!"

100% sponsors athletes across multiple disciplines, including motocross, enduro and downhill mountain bike, road racing and triathlon. 

Some of these sponsored athletes include: Peter Sagan (Road), Mathieu van der Poel (Cyclocross, MTB & Road), Frederik Van Lierde (Triathlon), Loic Bruni (Downhill), Sam Hill (Enduro), Katy Winton (Enduro), Marvin Musquin (Moto), Gautier Paulin (Moto) and more.

With a long heritage in extreme sports you know 100% clothing is fit for purpose, The brand showcases High quality materials, matched to stylish design.

Brand’s Store Locator

Search for Vendors dealing with 100% Products

Search Results
  • Cussigh Bike Udine

    • 33010 Tavagnacco (UD), Italy
    18 Products on
    Eureka.Bike
  • Evolution Bikes

    • 81020 Casapulla (CE), Italy
    8 Products on
    Eureka.Bike
  • Lagazoi Cycling

    • 39036 Badia (BZ), Italy
    7 Products on
    Eureka.Bike
  • Madness Bike Shop

    • 42020 San Polo d'Enza (RE), Italy
    0 Products on
    Eureka.Bike
  • Bike Lab

    • 10142 Torino (TO), Italy
    0 Products on
    Eureka.Bike
  • Milano Cycling

    • 20146 Milano (MI), Italy
    0 Products on
    Eureka.Bike
  • Pro Bike

    • 00199 Roma (RM), Italy
    0 Products on
    Eureka.Bike
  • Cicli Mattio

    • 12026 Piasco (CN), Italy
    0 Products on
    Eureka.Bike
  • Punto Moto

    • 52100 Arezzo (AR), Italy
    0 Products on
    Eureka.Bike
  • Centauro Dorico Moto

    • 60127 Ancona (AN), Italy
    0 Products on
    Eureka.Bike
  • Alta Badia Shop and Rental San Cassiano

    • 39036 Badia (BZ), Italy
    0 Products on
    Eureka.Bike
  • Bike 2 0

    • 10042 Nichelino (TO), Italy
    0 Products on
    Eureka.Bike
  • MotorMix

    • 42124 Reggio Emilia (RE), Italy
    0 Products on
    Eureka.Bike
  • Bike Gunner

    • 42027 Montecchio Emilia (RE), Italy
    0 Products on
    Eureka.Bike
  • Bike Sport Adventure

    • 95031 Adrano (CT), Italy
    0 Products on
    Eureka.Bike
  • Cicli Puzone

    • 80038 Pomigliano d'Arco (NA), Italy
    0 Products on
    Eureka.Bike
  • Bike Lab Salerno

    • 84126 Salerno (SA), Italy
    0 Products on
    Eureka.Bike
  • Linea Bici

    • 83013 Mercogliano (AV), Italy
    0 Products on
    Eureka.Bike
  • Cicli Ugolino

    • 84128 Salerno (SA), Italy
    0 Products on
    Eureka.Bike
  • Consolati Gianni Sport

    • 38068 Rovereto (TN), Italy
    0 Products on
    Eureka.Bike
  • Mondo Bici

    • 61033 Fermignano (PU), Italy
    0 Products on
    Eureka.Bike
  • Ragni Moto

    • 60044 Fabriano (AN), Italy
    0 Products on
    Eureka.Bike
  • 2R Bike Store

    • 24123 Bergamo (BG), Italy
    0 Products on
    Eureka.Bike
  • Zaina Biciclette

    • 25062 Concesio (BS), Italy
    0 Products on
    Eureka.Bike
  • Due Ruote Forli

    • 47121 Forlì (FC), Italy
    0 Products on
    Eureka.Bike
  • Sport e Service

    • 98070 Capri Leone (ME), Italy
    0 Products on
    Eureka.Bike


All Brand’s Products